Sectoral Manifesto for EuropeActive’s Horizon 2025
We, the club operators, suppliers, digital and tech companies, trade associations, trainers and exercise
professionals, educationalists and training providers, sector media and other stakeholders of the entire
ecosystem of the European fitness and physical activity sector, hereby confirm that:
In order to ensure the most positive future for our sector as acknowledged providers of physical
activity supporting social and mental wellbeing development for the citizens of our communities, and
in order to fulfill our potential as a credible solution to multiple public health issues effecting European
citizens, we commit ourselves through:
Our respective organisations to support the representative position of EuropeActive, defined by its
mission, vision and core values, in partnership with its national association partners across Europe, in
promoting the following collective priorities and goals, and to take the necessary action for our sector
in the years to come:
HEALTH
Recognising our sectors historical roots in sport, leisure and recreation we believe that it is our societal
responsibility in the coming years to be providers of physical activity which also supports social and
mental health and wellbeing, and in combatting the pandemic of physical inactivity and other lifestyle
diseases, for which science proves that fitness and exercise is an effective medicine.
DIGITAL
The Covid-19 pandemic has shown our entire sector ecosystem that digitalisation and fitness-tech
is existentially important to reach out to fitness consumers of all backgrounds. As a sector we must
hasten the process of digitalisation to better understand and improve service to our consumers, and to
expand our market beyond current perceived physical and social boundaries.
COMMUNITY
Aiming for a respected position in European society, we must continue to build confidence and trust
with our communities. As Active Citizens we will work to align our businesses and organisations with
specific UN Sustainable Development Goals, including environmental protection and Co2 reductions,
and to have an inclusive approach to all citizens and consumers.
STANDARDS
Becoming a mature sector in the eyes of the world around us requires professional identity and
standards for our workforce and facilities. Science and evidence-based standards for both our exercise
professionals and places of business are prerequisites for creating attractive jobs and occupations,
and for gaining trust with our customers and developing collaboration with medical professionals and
healthcare providers.
